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Amanda Ortiz of Etha Botanicals shares her unique Kratom journey and pivotal role in the company's growth. Hear her unexpected career path, marketing insights, and how Kratom impacted her family during a difficult time. Get a rare inside look at the Kratom industry and its complexities.
This week on Kratom Stories, Madalyn Sklar interviews Amanda Ortiz from Etha Botanicals. Her journey with Kratom is unique; unlike many users who find relief from chronic pain, Amanda utilizes Kratom primarily for its benefits in managing anxiety and improving focus, offering a fresh perspective on the plant's applications. She shares her unexpected path to working at Etha Botanicals, from a non-profit job to unexpectedly joining the burgeoning Kratom company, and her integral role in shaping its marketing and product development. This includes the launch of their popular ReFresh Kratom beverage.
Amanda’s story takes a poignant turn as she details how Kratom helped her family navigate an incredibly challenging period marked by multiple personal tragedies and health crises, showcasing the plant's role in providing comfort and support during times of immense stress. She candidly discusses her family's experience with illness and loss, highlighting the surprising and profound role Kratom played in their collective healing process.
From her pivotal role in shaping Etha Botanical's marketing and product line to her firsthand experience witnessing a federal Kratom court case, Amanda offers listeners a rare behind-the-scenes look at the Kratom industry. With her empathetic approach to customer service and deep understanding of Kratom's complexities, Amanda's story is both fascinating and deeply moving. Listen to learn more about her experience, her advocacy for Kratom, and the evolution of Etha Botanicals.
-RELATED LINKS -
A Leaf of Faith documentary
Etha Podcast: Live Fully with Kratom
Episode 23: Transforming Lives with Victor Chung of ETHA Botanicals
Episode 24: From Back Pain to Botanicals: Alexander Karp’s Kratom Journey
Etha's Kratom tablets (I love these!) - 25% off with code: KratomStories
Etha's ReFresh Brewed Kratom drink - 25% off with code: KratomStories
Congressional Briefing on Kratom Science
Hear Amanda talk about the Sebastian Guthery trial on Etha's podcast
Her Plant Wellness on Instagram
Kratom for Women’s Health episode on Etha's podcast
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🍃 MADALYN'S RECOMMENDED VENDORS 🍃
Etha Natural Botanicals - 25% off with code: KratomStories
New Hope Botanicals - 10% off with code: KratomStories
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Please note: The views and experiences shared in this episode are personal and unique to the guest. Kratom, while featured prominently in these stories, is a botanical substance that is unregulated in the U.S. and various countries around the world. The Kratom Stories Podcast and its host, Madalyn Sklar, do not endorse, promote, or encourage the use of Kratom. We simply aim to shed light on personal experiences and narratives related to this plant. If you're considering using Kratom, we strongly urge you to seek professional medical advice, conduct thorough research, and comply with all local laws and guidelines.
Customer Engagement and Marketing Integration Manager
I've been in the kratom industry for nine years, starting unexpectedly through a nonprofit that connected me with Victor and Alexander. We began in cellphone accessories but shifted to ETHA Natural Botanicals after discovering kratom's potential through personal testing. Despite its reputation, we committed to creating a trusted, science-based brand. I manage Customer Service, Marketing, two Kratom stores, and a podcast, supported by a dedicated team. Our goal at ETHA is transparency and quality, ensuring customers benefit from consistent, high-standard and quality botanicals. I also run HER Plant Wellness on Instagram, empowering women through natural alternatives like kratom.
Here's a great episode to get you started featuring podcast host, Madalyn Sklar. Hear her journey about living with chronic pain and finding relief from a plant that has worked better than years of pharmaceuticals.
