My Journey Through Digital Innovation and Community Building
Hello! I’m Madalyn Sklar, a serial entrepreneur and social media influencer with nearly 30 years of experience. I've made significant strides in teaching others the power of digital marketing, social media strategy, and community building.
Before you read further, check out my newest project: Social Media Shortcuts
And be sure to follow me on Bluesky: madalyn.bsky.social
My superpower is taking an idea and literally turning it into something amazing. And that's what I'm doing at the moment: creating something new for my Madalyn Sklar brand. It's called Social Media Shortcuts. It's part mastermind, part online training.
You'll also find me in my latest passion project, helping others learn about a plant that has changed my life: Kratom. I host the Kratom Stories Podcast, the Kratom Real Talk forum, and The Kratom Gals livestream series.
Pioneering Digital Marketing
My entrepreneurial journey started in 1996 when I launched Cybersites Web Design, one of Houston’s first web design companies. This venture marked the onset of my long and rewarding career in the digital space. As the landscape evolved, so did my endeavors. I later rebranded my business to Orbit Web Design (let's face it, there were too many companies called Cybersites back then!) and worked with businesses large and small, building their very first web presence.
A Forerunner in Online Communities
Recognizing early on the power of social connections through the internet, I founded GoGirlsMusic in 1996, a groundbreaking online community for female musicians. This platform showcased my knack for community building and set the stage for my future as a social media guru.
In 2005, I dove fully into social media, managing multiple client accounts and imparting wisdom as a social media coach and strategist. I've helped tens of thousands of entrepreneurs, content creators, and musicians reap the benefits of social media marketing.
And then I couldn't resist jumping on the podcasting bandwagon in 2013, launching Work Smarter Not Harder with Madalyn Sklar. From there, I went on to develop and host five unique podcast shows over the past decade.
#TwitterSmarter and Beyond
One of my most recognized contributions to social media was the creation of the #TwitterSmarter brand with its widely popular Twitter chat, podcast, and online training programs. This platform became a weekly congregation for social media enthusiasts and experts to share and learn cutting-edge Twitter marketing strategies.
Speaker, Influencer, Educator
Over the years, I've been privileged to speak at huge conferences like SXSW and Social Media Marketing World, sharing the stage with other industry giants. And I've been featured in top publications like Huffington Post, which named me one of 50 Must-Follow Women Entrepreneurs.
Legacy and Recognition
My work has earned me many accolades including being ranked as the #1 Social Media Power Influencer in Houston and Brand 24 naming me #21 out of 100 Top Digital Marketers. My passion for teaching and empowering others to 'Work Smarter, Not Harder' has left an indelible mark on the industry.
Today
You'll find me all over social media, creating content and teaching people what I know. I'm always dedicated to helping everyone "work smarter, not harder."
